Design is nothing if it’s not smart

On November 2015 three designs of the Uncomfortable collection were used for a print ad campaign for Smart in collaboration with
Jung von Matt/Alster

The glass and watering can were re-modeled with added details and re-rendered in high res composite images. Also, my original photo of the fork was very bad quality so I made a new chain fork and sent it along with my grandma’s plate to be photographed. The new photo of the fork is so cool! Exactly like my old one, but so clear and crisp!

It was a great experience working with such a great agency, I really enjoyed the process, boosted my 3d skills and I am very happy with the result.


Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Doerte Spengler-Ahrens
Art Director: Barbara Dirscherl, Juliana Paracencio
Copywriter: Luiz Vicente Simões
Retoucher: Tobias Schlieperskötter
Illustrator: Katerina Kamprani
Designer: Katerina Kamprani
Print Producer: Yannik Nielsen
Account Manager: Schouwit Berhe
Photo Assistant: Janine Kerber

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